Smith & Wesson May Change Its Corporate Name


Smith & Wesson Holding Corporation today announced that it will hold a special meeting of stockholders on Tuesday, December 13, 2016 at 11 a.m. Eastern Time to seek approval for changing its corporate name from Smith & Wesson Holding Corporation to American Outdoor Brands Corporation.

Smith & Wesson Logo (PRNewsFoto/Smith & Wesson)
Smith & Wesson Logo (PRNewsFoto/Smith & Wesson)

The proposed holding corporation name change has been approved by the company’s board of directors and reflects the company’s expansion in the growing markets for shooting, hunting, and rugged outdoor enthusiasts, said James Debney, president and chief executive officer of Smith & Wesson.

If approved by stockholders, American Outdoor Brands Corporation will serve as the holding corporation for Smith & Wesson Corp., Battenfeld Technologies, Inc., and Crimson Trace Corporation, which represent the company’s firearms, manufacturing services, accessories, and electro-optics divisions.

Debney said, “By executing on our strategy to be a leader in the shooting, hunting, and rugged outdoor enthusiast markets, we have successfully grown from a single operating division to four operating divisions that serve a large addressable market and represent more than 18 respected consumer brands.”

He said, “We believe the name ‘American Outdoor Brands Corporation’ will better reflect our family of brands, our broad range of product offerings, and our plan to continue building upon our portfolio of strong American brands. Looking forward, we intend to aggressively grow organically and through strategic acquisitions, focusing on brands and products that best meet the needs and lifestyle of our target consumers.”

If approved by the stockholders, the name change would be effective on or about January 1, 2017. At the same time, the Company also anticipates it will adopt the symbol “AOBC” for its NASDAQ stock exchange listing.

Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) has divisions that produce firearms and outdoor products and accessories. Handgun and long-gun products are sold under the Smith & Wesson, M&P, and Thompson/Center Arms brands and will retain their current product brand names, the company said in a release.

Outdoor products and accessories included shooting, hunting, and outdoor accessories, such as reloading, gunsmithing, and gun cleaning supplies, tree saws, vault accessories, knives, laser sighting systems, and tactical lighting products.

Brands in the outdoor products and accessories segments include Smith & Wesson, M&P, Thompson/Center Arms, Crimson Trace, Caldwell Shooting Supplies, Wheeler Engineering, Tipton Gun Cleaning Supplies, Frankford Arsenal Reloading Tools, Lockdown Vault Accessories, Hooyman Premium Tree Saws, BOG POD, and Golden Rod Moisture Control as well as knives and specialty tools under Schrade, Old Timer, Uncle Henry, and Imperial.

For more information on Smith & Wesson, call (800) 331-0852 or log on to

If you own S&W stock, how will you vote? If you’re an S&W fan, do you support the name change on the holding corporation? Let us hear your comments below.

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