2023 New Arrivals
The perfect fit
“Official Licensee of Smith & Wesson Brands, Inc.”
The Leather Collection
The perfect gift for him this year
Dealers & Wholesale
Happy 2022! We have moved our Dealer & Wholesale accounts to our parent company. Rugged Rare will now let you get the bags you love and so much more.
Our NEW Affiliate Program
Are you ready to earn some money doing what you love? Sign Up Today for our NEW Affiliate Program and start making some extra cash!
Raising Tactical Daughters
You swipe through your social media going from post to post wondering how to protect yourself in order not to be a victim.
You’ve seen all the stories and articles of domestic violence, assault, abuse, human trafficking, against women! Have you been wondering when someone or something will come to help our kids and women stay safe?
Raising Tactical Daughters is a Non-Profit organization that bridges the gap between women and young girls at risk of getting assaulted, abused, and raped, and enables them to be in total control of their own safety.
1. Situational Awareness – Learn the concepts and best practices to always being aware of what’s happening around you, taking you from unaware to always being aware.
2. Conflict De-Escalation – Understanding how to take control of a situation by finding common ground to de-escalate the potential threat.
3. Self-Defense – Teaching practical self-defense with non-lethal options such as Krav Maga, Pepper spray, Tasers, etc.
At RTD we believe that incorporating these three categories will help women create a safer world for both themselves and future generations of women.
Cameleon by RUGGEDRARE
Cameleon was formed with the intention of filling a void. Several companies make women’s handbags that feature a pocket to conceal a firearm, but every single one does so without considering the style of its consumer; as if the only thing of importance on the entire bag is the holster inside.
We believe differently. We believe that you should not have to choose between function and style. We challenge the idea that cut proof handles and high-grade zippers can only be put on large, awkwardly shaped bags, and most importantly of all, we want our customers to feel like they can use our bags even in times when they are not armed. One bag with an infinite range of uses and possibilities. That is our goal.
With Cameleon Ladies Purses, you can conceal and carry in an easily accessible, Velcro stitched pocket without sacrificing style or worse-overtly indicating that you’re carrying a firearm. The element of surprise is your greatest asset in avoiding confrontation. Use it to your advantage. Safeguard yourself and ensure your personal safety by discreetly carrying a concealed firearm in your purse. Only to be used as a last resort, drawing a firearm on an assailant can give you the amount of time you need to safely get away and report to the authorities.
Sign Up today